Airports Authority of India’s marketing strategy

The Airports Authority of India (AAI) will enhance its marketing strategy to make airports more operationally and commercially viable.

At the Airport Marketing Conference held recently in Gurgoan, officials and experts chalked out a strategy to make commercial use of airport infrastructure in the country.

The Chairman of Airports Authority of India, R K Srivastava, said the new Civil Aviation policy would help revive “inactive airports” across the country.

“We have already begun our engagements and we believe that with the introduction of new civil aviation policy in the next 2-3 months, the regional connectivity will improve. It will help to increase the viability of many unviable airports in the country,” said Srivastava.Formed in April 1995, the Airports Authority of India manages 125 destinations, including 77 domestic and 21 international airports in the country.

The AAI is also looking at focusing on the cargo segment to boost its revenues.It has been undertaking international cargo handling operations at international airports, including Chennai, Kolkata, Lucknow, Coimbatore, Amritsar and Guwahati.

Similarly, the authority has identified 24 domestic airports across five regions, including three civil enclaves to develop such integrated facilities. They include Port Blair, Coimbatore, Jaipur, Raipur, Ahmedabad among others.